Strategic Partnerships, Colorado (CMAs)

Abby Care
Abby Care

Sales & Business Development

Denver, CO, USA

Posted on Jun 26, 2026

About Abby Care: Powering the future of care at home for all of America.


Abby Care is building the leading AI-native platform for family-led care. America is facing a growing care crisis. Millions more people need care at home than ever. Over 50 million family caregivers support loved ones without the tools, training, or recognition they deserve.

We believe families are the largest untapped caregiving workforce in America, and that technology can help them deliver better care while driving stronger outcomes and greater transparency across the healthcare system.

Abby Care combines clinical oversight with an AI-powered platform to train, enable, and support family caregivers in delivering high-quality care at home. Our platform helps health plans and government partners better understand, verify, and improve care in the home. We expand access to care, reduce reliance on higher-cost settings, and help ensure public dollars are spent effectively.

We are proud to partner with leading health plans, providers, and community organizations and are backed by top VCs. We envision a future where family-led care is a core part of the healthcare system. Abby Care is building that future.

Join us in solving one of the most important challenges of our time.

The Role

The Strategic Partnerships role is the growth engine for Abby Care within the community case management ecosystem. Your mission is to build, own, and scale referral-generating relationships with case management professionals and organizations. Unlike traditional sales, this role requires a deeply consultative approach. You aren't just pitching a service; you are educating partners, solving their placement challenges, and becoming their absolute go-to resource for patient care.

Your goal is to spread awareness, build immense trust, and drive a sustained, high volume of referrals to Abby Care. Because this is a fundamental growth position, your performance targets and compensation structure are directly linked to the referral volume and successful admissions generated from your territory.

Your Responsibilities

  • Build & Own Relationships: Manage the entire lifecycle of partner relationships in your territory, from initial cold outreach and discovery to ongoing account management and referral troubleshooting.

  • Execute Market-Specific Strategies: Target, map, and build deep relationships directly with independent Case Management Agencies (CMAs) and their individual case managers.

  • Consultative Education: Teach case managers exactly who fits our programs, how to initiate a referral effortlessly, and why Abby Care delivers the best outcomes for the families they manage.

  • Drive Targeted Referral Volume: Meet and exceed ambitious referral quotas. You will be compensated based on the success and volume of the relationships you build.

  • Field-Based Activity: Maintain a highly active field schedule. Prioritize face-to-face meetings, community networking, and regular check-ins over office time.

  • Pipeline Management: Treat your territory like a business. Rigorously track all partner interactions, account statuses, and referral conversion metrics in our CRM.

What you’ll have:

  • 4+ years of field based relationship or business development experience, ideally within the CO CMA landscape. With a deep understanding of Medicaid, disability services, or home-based care space.

  • Familiarity with Colorado's CMA landscape. You know how Case Management Agencies operate, how case managers think and what they need to confidently place a client.

  • True territory ownership. You'll map, build, and own a book of relationships from the ground up. This is your market to shape.

  • A consultative edge that sets you apart. You'll become the go-to expert case managers call first, not just another vendor in their inbox.

Our Commitment to You

We have intentionally stripped the friction out of our sales process so you can spend your time doing what you do best: selling and getting new referrals to help more families!

Administrative Support: You get the referral, we handle the paperwork. Our dedicated document collection team manages the back-end administrative tasks so you can stay focused on hunting.

Achievable Quotas: We base our targets on realistic ramp-up periods for a brand-new territory, not unbacked predictions. When you exceed your goals, you get paid!!

Dedicated Ladder to Promotion: We map out clear, milestone-based paths for you to transition into larger roles.

Operational Transparency: No hidden metrics, vague commission structures, or shifting goalposts. You will always have full visibility into your pipeline data and how your success is measured.

Approachable Leadership: You aren't just a number on a spreadsheet. As a Rep, you will have a direct line to leadership to share feedback on what you’re seeing on the ground and help shape our regional strategy.

Benefits:

Competitive compensation packages that reflect the value you bring. We reward our team for the impact of their work – full-time employees are eligible for an annual company performance bonus.

Comprehensive health coverage that works for you. Choose from high-quality medical dental and vision options, including a $0 deductible PPO and a company-funded HSA, alongside employer-paid life and disability insurance.

Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays.

Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered).

Paid parental leave to support your growing family. We provide paid leave, so you can focus on bonding and adjusting to life as your family grows.



We are an equal opportunity employer and welcome applicants from all backgrounds, consistent with applicable laws. Employment is contingent upon successful completion of a background check, satisfactory references, and any required documentation.

Our Values

  1. Families First
    Redefining healthcare starts with how we treat the parents and children we serve. We go above and beyond for every family, building strong, lasting relationships. We continually ask ourselves, “Would we want this for our own families?”

  2. Urgency with Precision
    Millions of families are waiting for care, and they cannot wait, therefore this is not your typical 9 to 5 job. We match their urgency with our own, delivering exceptional care without compromise. Here, speed and excellence go hand in hand.

  3. Relentlessly Resourceful
    As an ambitious startup, we adapt quickly and make the most of limited time and resources. We solve challenges with creativity to deliver results without unnecessary complexity.

  4. Purpose with Positivity
    We take our mission seriously while never losing sight of the people behind the work. Respect, kindness, memes, and coffee make us stronger as a team and better for the families we serve.

  5. Driven to Redefine What’s Possible
    We are here to make healthcare better, which means asking hard questions, challenging outdated systems, and finding smarter, more compassionate ways to deliver care.